Post by sumiseo558899 on Nov 7, 2024 0:26:53 GMT -5
SMS Marketing is a powerful strategy for brands that want to impact consumers quickly and effectively. In this article, you will learn how to send SMS to sell more.
Sending quick messages makes SMS ( Short Message Service ) the ideal option for impacting people in a short period of time.
90% of text messages are read within three minutes.
When well-designed, an SMS Marketing campaign can generate results practically instantly and, therefore, help your brand sell more.
To achieve good results, an effective SMS strategy is necessary, with one possibility being multi-channel application.
What is SMS Marketing
SMS Marketing is the practice adopted by content writing service
several companies in sending text messages to consumers' cell phones. The objective is to communicate with them, impact them and send information that may be of interest to them.
These are short messages primarily intended to communicate relevant opportunities, offers, updates and alerts to customers.
For users to receive users, all they need is an active operator chip, and an internet connection is not required.
The great advantage of sending SMS is its immediate delivery.
It is possible to transmit short and objective messages with an opening rate of up to 98%.
Cost-effectiveness, speed and reach are just some of the reasons why SMS continues to be popular and constantly growing, becoming increasingly strategic for marketing actions.
Advantages of using SMS Marketing
The main advantages of applying SMS marketing to your company's sales strategy are:
Very practical
Sending SMS Marketing messages is very practical. To do this, you just need to rely on a supplier of this product and obtain a platform for sending messages. With it, you can, among other things:
upload databases with contacts who will receive the messages;
insert variables (such as name or location) into texts for greater personalization of communication;
get delivery and open rate reports.
Cost-benefit
SMS is a great value for money product, as each message costs just a few cents. In addition, purchasing packages with larger numbers of messages usually makes the unit price even cheaper. With SMS Marketing, you can have a big impact with a low investment.
Scope
There are no limits to SMS Marketing campaigns in terms of reach.
You can send messages to as many contacts as you want, depending only on your strategy, your objective and the investment to be made.
Multichannel
SMS can be used in isolation, but it has even better results when inserted into a multichannel strategy.
Consider, for example, inserting links to your website or your WhatsApp account in messages.
This way, it offers consumers alternatives to communicate with your company in the most convenient way.
How to send SMS: see the step by step
As we have discussed, sending SMS Marketing messages is quite simple and effective. But how do these messages work? We will explain this below.
Go to smsonline.pt
Log in or create your account on the platform;
Once done, go to “ SERVICES ”, “ SMS PUSH ”.
sms online platform
4. Enter phone numbers manually in the indicated field or upload .csv files by clicking on “Import Numbers”.
It's very practical.
How does payment for SMS sending work?
On the SMSonline.pt platform, users can purchase an SMS package of 1500 SMS (minimum package)
Once the package is purchased, you can proceed with SMS Marketing. There are no contractual obligations.
7 tips to optimize your SMS Marketing sending
SMS Marketing is a powerful tool, capable of offering a significant return and great advantages for those who use this tool.
After all, when a person receives a message on their cell phone about a product or service, they are more likely to feel encouraged to interact with your brand.
Furthermore, the cost of an SMS marketing campaign is reduced and becomes even more attractive when we consider the reach it can have. However, for consistent results, it is necessary to find the right strategies.
Below are our best tips for optimizing your SMS Marketing campaigns, which will bring surprising results to your campaigns.
1. Be objective and correct
Objectivity is one of the characteristics that makes SMS messages so efficient.
Therefore, get straight to the point, allowing the contact to immediately understand everything you want to communicate.
However, most of the time, it is not advisable to consider objectivity as a permission to use inappropriate abbreviations – such as “vc”, “tb”, “abs”, etc. – which people often use in informal communication. The use of these terms will depend on the type of audience and the tone of voice of the brand.
Therefore, assess your audience's receptiveness to the type of communication desired, check whether it is possible and when to use it.
2. Personalize communication
As we can see, it is possible to personalize SMS Marketing. To do this, you will only need to have the data to be inserted in the body of the text (for example, name, CPF, among others).
Whenever possible, you should personalize your SMS communication to create even greater proximity with the user. Through integrations, personalization can also be achieved by using the tool to report important information, such as delivery order status, service status, and technical support status, for example.
3. Encourage engagement
Adding a phone number, a link to the company's website or even WhatsApp greatly increases the possibility of the contact engaging with the campaign. This also increases the chances of receiving feedback from users and, consequently, financial returns from that interaction.
4. Segment your audience
You must precisely define the type of audience you want to reach, considering in this aspect which characteristics really count, taking into account the objective of your SMS Marketing campaigns.
Consider everything that is important, such as gender, age group, social class, consumption habits and other information about who will receive the message.
5. Only send with authorization
In addition to being annoying and causing a rejection effect, sending messages to people who do not wish to receive them is not at all ethical and can even have the opposite effect to that desired, driving consumers away from your brand.
Therefore, make sure you send messages to those people who at some point opted-in, that is, who agree to receive them.
6. Offer the option to opt out
Just as it is important to check the possibility of sending SMS Marketing to your contact base, also ensure that the user can, at any time, request to leave that communication flow.
To do this, it is good practice to provide options on your website, email and even in the SMS itself, mentioning this alternative.
7. Respect days and times
Try to limit sending messages from Monday to Saturday, from 9am to 10pm, not exceeding seven messages per week.
Remember that it is important to be available when the contact needs help from your company, but it is also essential to be constantly present (in a relevant way). This will reinforce your brand and increase the possibility of new sales.
Of course, you can send messages on weekends or outside the times mentioned above. However, the content must be highly relevant to the user or this must be communicated/arranged with the contact in advance.
4 Key SMS Marketing Metrics
With the exponential growth in the number of mobile telephone lines, Mobile Marketing has become an essential ally for most companies and advertising agencies in the country.
Within this format, SMS Marketing is the preferred choice among experts in the field, both for its low cost and its wide reach and high Return on Investment (ROI).
However, some managers are still reluctant to use this channel due to a supposed lack of metrics to evaluate results. However, it is important not to confuse the lack of metrics with the low dissemination of existing indicators.
Such as ROI, other indicators are essential in SMS Marketing campaigns, in order to monitor the reach of the actions, the acceptability of your target and whether they are, in fact, generating profit for the company.
Below, we will show the 4 main indicators that leave no doubt about the efficiency of this communication channel and SMS Marketing.
Delivery/opening rate
SMS delivery/opening rates reach an impressive 98%. Furthermore, Brazil currently has 109 million active smartphones. In this sense, marketing through short text messages can be considered one of the most powerful means of promoting brands, products and services.
Opt-out fee
Not sending messages without authorization and always leaving an indication of how recipients can stop receiving the SMS (I work with permission marketing) is essential to give credibility to your brand and also reduce opt-out rates.
When you send text messages to thousands of potential customers, how many of them request to unsubscribe from your mailing list? This answer represents the unsubscribe rate, which should be used to monitor how satisfied your target audience is with the communications they receive.
Conversion rate
How many of those who received product or service recommendations via SMS actually became customers? Considering the high number of cell phones in the country and, in addition, the high delivery, reception and reading rates of these messages, SMS Marketing has great potential to deliver high conversion rates.
Having control over this is related to evaluating this metric bimonthly or quarterly, for example, by comparing the database used to send messages in previous periods with the currently active customer base.
Another way to evaluate the conversion effect is to generate a code in each message sent and encourage customers to use this unique code when contacting the company, for example through discounts. In exchange, they will receive special offers and prices on products or services.
This strategy helps the company understand and manage how many of its new customers come from SMS Marketing campaigns.
Response rate
The reports obtained from SMS Marketing campaigns also allow you to obtain the response rate and, of course, the content of the users' responses. This makes the channel a two-way street, improving the consumer experience with your company.
Legislation: precautions when sending SMS Marketing
According to Anacom, companies must observe certain aspects when sending marketing messages:
Obtaining user authorization to receive SMS;
Moderate frequency;
Maximum number of characters ranging from 140 to 160;
It is mandatory for the sender to identify himself at the end of the message;
The company will have to offer reports of messages sent and received;
Have the option to opt out for the user in any message sent (opt out).
The consumer can choose not to receive SMS Marketing
Anacom determines the general rules for sending advertising messages via mobile telephony.
This regulation (2012) arose due to the sending of advertising messages that many companies, including telephone operators themselves, sent to consumers, bothering them.
Basically, the user can choose whether or not to receive marketing messages by simply sending another message with the word STOP to the sender.
The sender must confirm the non-acceptance of the mobile phone user by replying to the message with the phrase: “Message received successfully. From now on you will no longer receive advertising messages from this Provider”.
In the contract itself, there is an option for the cell phone owner to choose whether or not they wish to receive messages, better ensuring their right to privacy. The set of rules that guarantee the consumer the right to accept or not messages sent by operators and other companies is called Opt-in/Opt-out.
Penalties for those who do not comply with the law
Nowadays, it is very easy to access a customer's data through personal registration, whether optional or mandatory in certain companies.
Therefore, any company that sends SMS Marketing without the consumer's authorization will be committin
Sending quick messages makes SMS ( Short Message Service ) the ideal option for impacting people in a short period of time.
90% of text messages are read within three minutes.
When well-designed, an SMS Marketing campaign can generate results practically instantly and, therefore, help your brand sell more.
To achieve good results, an effective SMS strategy is necessary, with one possibility being multi-channel application.
What is SMS Marketing
SMS Marketing is the practice adopted by content writing service
several companies in sending text messages to consumers' cell phones. The objective is to communicate with them, impact them and send information that may be of interest to them.
These are short messages primarily intended to communicate relevant opportunities, offers, updates and alerts to customers.
For users to receive users, all they need is an active operator chip, and an internet connection is not required.
The great advantage of sending SMS is its immediate delivery.
It is possible to transmit short and objective messages with an opening rate of up to 98%.
Cost-effectiveness, speed and reach are just some of the reasons why SMS continues to be popular and constantly growing, becoming increasingly strategic for marketing actions.
Advantages of using SMS Marketing
The main advantages of applying SMS marketing to your company's sales strategy are:
Very practical
Sending SMS Marketing messages is very practical. To do this, you just need to rely on a supplier of this product and obtain a platform for sending messages. With it, you can, among other things:
upload databases with contacts who will receive the messages;
insert variables (such as name or location) into texts for greater personalization of communication;
get delivery and open rate reports.
Cost-benefit
SMS is a great value for money product, as each message costs just a few cents. In addition, purchasing packages with larger numbers of messages usually makes the unit price even cheaper. With SMS Marketing, you can have a big impact with a low investment.
Scope
There are no limits to SMS Marketing campaigns in terms of reach.
You can send messages to as many contacts as you want, depending only on your strategy, your objective and the investment to be made.
Multichannel
SMS can be used in isolation, but it has even better results when inserted into a multichannel strategy.
Consider, for example, inserting links to your website or your WhatsApp account in messages.
This way, it offers consumers alternatives to communicate with your company in the most convenient way.
How to send SMS: see the step by step
As we have discussed, sending SMS Marketing messages is quite simple and effective. But how do these messages work? We will explain this below.
Go to smsonline.pt
Log in or create your account on the platform;
Once done, go to “ SERVICES ”, “ SMS PUSH ”.
sms online platform
4. Enter phone numbers manually in the indicated field or upload .csv files by clicking on “Import Numbers”.
It's very practical.
How does payment for SMS sending work?
On the SMSonline.pt platform, users can purchase an SMS package of 1500 SMS (minimum package)
Once the package is purchased, you can proceed with SMS Marketing. There are no contractual obligations.
7 tips to optimize your SMS Marketing sending
SMS Marketing is a powerful tool, capable of offering a significant return and great advantages for those who use this tool.
After all, when a person receives a message on their cell phone about a product or service, they are more likely to feel encouraged to interact with your brand.
Furthermore, the cost of an SMS marketing campaign is reduced and becomes even more attractive when we consider the reach it can have. However, for consistent results, it is necessary to find the right strategies.
Below are our best tips for optimizing your SMS Marketing campaigns, which will bring surprising results to your campaigns.
1. Be objective and correct
Objectivity is one of the characteristics that makes SMS messages so efficient.
Therefore, get straight to the point, allowing the contact to immediately understand everything you want to communicate.
However, most of the time, it is not advisable to consider objectivity as a permission to use inappropriate abbreviations – such as “vc”, “tb”, “abs”, etc. – which people often use in informal communication. The use of these terms will depend on the type of audience and the tone of voice of the brand.
Therefore, assess your audience's receptiveness to the type of communication desired, check whether it is possible and when to use it.
2. Personalize communication
As we can see, it is possible to personalize SMS Marketing. To do this, you will only need to have the data to be inserted in the body of the text (for example, name, CPF, among others).
Whenever possible, you should personalize your SMS communication to create even greater proximity with the user. Through integrations, personalization can also be achieved by using the tool to report important information, such as delivery order status, service status, and technical support status, for example.
3. Encourage engagement
Adding a phone number, a link to the company's website or even WhatsApp greatly increases the possibility of the contact engaging with the campaign. This also increases the chances of receiving feedback from users and, consequently, financial returns from that interaction.
4. Segment your audience
You must precisely define the type of audience you want to reach, considering in this aspect which characteristics really count, taking into account the objective of your SMS Marketing campaigns.
Consider everything that is important, such as gender, age group, social class, consumption habits and other information about who will receive the message.
5. Only send with authorization
In addition to being annoying and causing a rejection effect, sending messages to people who do not wish to receive them is not at all ethical and can even have the opposite effect to that desired, driving consumers away from your brand.
Therefore, make sure you send messages to those people who at some point opted-in, that is, who agree to receive them.
6. Offer the option to opt out
Just as it is important to check the possibility of sending SMS Marketing to your contact base, also ensure that the user can, at any time, request to leave that communication flow.
To do this, it is good practice to provide options on your website, email and even in the SMS itself, mentioning this alternative.
7. Respect days and times
Try to limit sending messages from Monday to Saturday, from 9am to 10pm, not exceeding seven messages per week.
Remember that it is important to be available when the contact needs help from your company, but it is also essential to be constantly present (in a relevant way). This will reinforce your brand and increase the possibility of new sales.
Of course, you can send messages on weekends or outside the times mentioned above. However, the content must be highly relevant to the user or this must be communicated/arranged with the contact in advance.
4 Key SMS Marketing Metrics
With the exponential growth in the number of mobile telephone lines, Mobile Marketing has become an essential ally for most companies and advertising agencies in the country.
Within this format, SMS Marketing is the preferred choice among experts in the field, both for its low cost and its wide reach and high Return on Investment (ROI).
However, some managers are still reluctant to use this channel due to a supposed lack of metrics to evaluate results. However, it is important not to confuse the lack of metrics with the low dissemination of existing indicators.
Such as ROI, other indicators are essential in SMS Marketing campaigns, in order to monitor the reach of the actions, the acceptability of your target and whether they are, in fact, generating profit for the company.
Below, we will show the 4 main indicators that leave no doubt about the efficiency of this communication channel and SMS Marketing.
Delivery/opening rate
SMS delivery/opening rates reach an impressive 98%. Furthermore, Brazil currently has 109 million active smartphones. In this sense, marketing through short text messages can be considered one of the most powerful means of promoting brands, products and services.
Opt-out fee
Not sending messages without authorization and always leaving an indication of how recipients can stop receiving the SMS (I work with permission marketing) is essential to give credibility to your brand and also reduce opt-out rates.
When you send text messages to thousands of potential customers, how many of them request to unsubscribe from your mailing list? This answer represents the unsubscribe rate, which should be used to monitor how satisfied your target audience is with the communications they receive.
Conversion rate
How many of those who received product or service recommendations via SMS actually became customers? Considering the high number of cell phones in the country and, in addition, the high delivery, reception and reading rates of these messages, SMS Marketing has great potential to deliver high conversion rates.
Having control over this is related to evaluating this metric bimonthly or quarterly, for example, by comparing the database used to send messages in previous periods with the currently active customer base.
Another way to evaluate the conversion effect is to generate a code in each message sent and encourage customers to use this unique code when contacting the company, for example through discounts. In exchange, they will receive special offers and prices on products or services.
This strategy helps the company understand and manage how many of its new customers come from SMS Marketing campaigns.
Response rate
The reports obtained from SMS Marketing campaigns also allow you to obtain the response rate and, of course, the content of the users' responses. This makes the channel a two-way street, improving the consumer experience with your company.
Legislation: precautions when sending SMS Marketing
According to Anacom, companies must observe certain aspects when sending marketing messages:
Obtaining user authorization to receive SMS;
Moderate frequency;
Maximum number of characters ranging from 140 to 160;
It is mandatory for the sender to identify himself at the end of the message;
The company will have to offer reports of messages sent and received;
Have the option to opt out for the user in any message sent (opt out).
The consumer can choose not to receive SMS Marketing
Anacom determines the general rules for sending advertising messages via mobile telephony.
This regulation (2012) arose due to the sending of advertising messages that many companies, including telephone operators themselves, sent to consumers, bothering them.
Basically, the user can choose whether or not to receive marketing messages by simply sending another message with the word STOP to the sender.
The sender must confirm the non-acceptance of the mobile phone user by replying to the message with the phrase: “Message received successfully. From now on you will no longer receive advertising messages from this Provider”.
In the contract itself, there is an option for the cell phone owner to choose whether or not they wish to receive messages, better ensuring their right to privacy. The set of rules that guarantee the consumer the right to accept or not messages sent by operators and other companies is called Opt-in/Opt-out.
Penalties for those who do not comply with the law
Nowadays, it is very easy to access a customer's data through personal registration, whether optional or mandatory in certain companies.
Therefore, any company that sends SMS Marketing without the consumer's authorization will be committin